About
The faces behind TIA Yukon
Behind TIA Yukon is a team of tourism professionals, industry leaders, and advocates working to support a strong, connected, and resilient tourism sector across the Yukon.
On this page
Board of Directors
BR
Ben Ryan
Chair
Air North, Yukon’s Airline
TE
Torsten Eder
Vice Chair
Northern Tales
MH
Michael Hale
Treasurer
Northern Vision Development
TR
Tyler Rose
Secretary
The Klondike Group
AD
Amanda Deuling
Officer
Sport Yukon
JH
Joel Hibbard
Officer
Nahanni Wilderness Adventures Ltd.
JL
Jean-Pascal Ladroue
Officer
Canadian Outdoor Academy
AM
Alida Munro
Officer
Yukon Convention Bureau
SR
Sally Robinson
Officer
Yukon Historical & Museums Association
BS
Brian Stethem
Officer
Dawson Mobile Chip Repair
NH
Neil Hartling
Special Advisor
Staff
CA
Caroline Anderson
Executive Director
Caroline brings over 20 years of international experience as a trusted advisor to international associations and public sector organizations. She has supported global clients in strategy development and implementation, destination branding, and event bidding and hosting.
Formerly a Managing Partner at an international consulting firm in Switzerland — acquired in 2015 by Burson, a global leader in public relations — Caroline later joined FIFA during a significant period of organisational transformation. She eventually returned to agency life, continuing her work in global advisory roles.
Drawn by the Yukon’s Larger than Life experience, Caroline relocated to the territory in 2024 and joined TIA Yukon in 2025, excited by the opportunity to contribute to a vibrant and growing tourism sector.
She is a certified Management Consultant through the Institute of Business Consulting (UK) and holds a postgraduate diploma from the Chartered Institute of Public Relations (UK). Caroline completed her undergraduate studies at Queen’s University and holds a Master’s in International Management, Law, and Humanities of Sport from the International Centre of Sports Studies in Switzerland.
YM
Yuya Matoba
Manager, Labour Market Programming
yuya.matoba@tiayukon.com
867-334-3396
Yuya first came to the Yukon in 2012, following his studies in sustainable community development and field studies in Ghana. After spending a year in the Yukon, Yuya returned to his home country of Japan to finish school and worked as a human resource expert for several years. Yuya eventually found his way back to the Yukon after falling in love with the territory.
Yuya channeled his passion for the Yukon into his work in the tourism industry. After five years working as a tour guide, Yuya is now the Manager, Labour Market Programming.