Insights

Yukon tourism insights

Research, data, and industry knowledge to help you understand the Yukon’s tourism landscape.

Photo: Archbould Photography

Understanding the industry

Good decisions depend on good information

This section brings together what TIA Yukon knows about the value of tourism to the Yukon economy, who does what across the industry, and where to find current visitor and performance data.

Insight areas

What you will find here

Three places to start, depending on whether you need the case for tourism, the map of who does what, or the numbers themselves.

Value of tourism

What tourism contributes to the Yukon economy, and to jobs and communities across the territory.

Who’s who

The organizations supporting Yukon tourism, what each one does, and where to go for help.

Tourism data

Visitor numbers, spending, and industry performance data from the Government of Yukon and Destination Canada.

Here to help

Can’t find what you’re looking for?

If you’re looking for a specific resource or funding opportunity and cannot find it here, our team is happy to help point you in the right direction.