We are TIA Yukon
The voice of Yukon tourism
The Tourism Industry Association of the Yukon is the territorial voice for Yukon tourism.
Who we are
As a member-based, not-for-profit organization, we work to build a stronger tourism industry by connecting businesses, advocating for industry priorities, fostering collaboration and providing the resources, information and opportunities businesses need to succeed.
Our focus is not on any one business, community or tourism sector. We work across the industry to strengthen the systems, relationships and conditions that help tourism thrive across the Yukon — today and into the future. Working alongside businesses, governments, Indigenous organizations and partners, we are helping build a resilient, competitive and future-ready tourism industry for the territory.
Who we represent
Tourism is one of the Yukon’s most diverse industries, and so is our membership. TIA Yukon represents businesses and organizations involved in accommodation, events, food and beverage, recreation and entertainment, transportation and travel services, along with many other organizations whose products, services and partnerships help strengthen the Yukon tourism sector.
Together, our members represent the breadth of the visitor economy, bringing different perspectives, expertise and experiences while working toward a shared goal — a stronger tourism industry that benefits businesses, communities and visitors alike.
Our vision
Tourism is recognized as the Yukon’s leading sector
Our mission
We believe in the power of tourism. By leading a united tourism ecosystem, we harness the power to shape a prosperous, resilient and proud Yukon.
Our values
Generational leadership
We act today for a thriving tomorrow. By championing regenerative tourism practices, advancing reconciliation, and strengthening our community and government partnerships, we create a positive, lasting legacy for generations.
Collaborative unity
Our diversity is our strength. We lead by uniting voices and fostering cooperation across the entire tourism ecosystem to achieve our shared goals.
Unwavering integrity
We act with honesty and build trust through accountability. We are a reliable, principled, and non-partisan partner that can be counted on.
Purposeful impact
We are passionate and relentless advocates for our industry. We proudly champion a profitable tourism sector because its success strengthens the Yukon’s economy and enhances the quality of life for all.
What we do
Guided by our members, we work to build a stronger tourism industry — one that benefits businesses, communities and visitors across the Yukon. We do this through four interconnected areas of focus.
Business supports
Helping businesses navigate the tourism ecosystem and connect with the programs, resources and opportunities available to them.
Advocacy
Working with members, governments and partners to improve the systems, policies and conditions that support a thriving tourism industry.
Industry insights
Providing trusted information, data and context that help businesses and decision-makers better understand the value and performance of tourism.
Collaboration and events
Bringing the industry together to learn, connect and collectively shape the future of Yukon tourism.
Strategy 2030
Our long-term roadmap
By 2030, tourism in the Yukon is recognized as a strategic, influential, and future-ready sector – supported by a strong, credible industry association.
The strategy sets the direction for TIA Yukon and focuses on strengthening collaboration, building trusted evidence, improving industry resilience and ensuring the Association has the capacity to support Yukon tourism for years to come.
In this section
More about TIA Yukon
Team
The board and staff behind TIA Yukon, and how to reach them.
Governance
How the Association is structured and held accountable, with our governing documents.
AGM
Our Annual General Meeting — when it happens and what members can expect.
Contact
Where to find us, and how to get in touch with the right person.