Insights
Who’s who in Yukon tourism
Finding the right support starts with knowing who’s who. This guide introduces the organizations that make up the tourism ecosystem and explains how each one supports tourism businesses across the territory.
Yukon organizations
We work alongside tourism organizations and industry partners across the territory to strengthen collaboration, support tourism businesses, and help ensure the Yukon’s tourism industry is connected, represented, and moving forward together.
Association franco-yukonnaise
Supporting Yukon tourism businesses by promoting the territory in Quebec and French-speaking markets, building partnerships and helping grow francophone tourism opportunities across the Yukon.
ExternalAffiliate membership availableKlondike Visitors Association (KVA)
Supporting tourism businesses in Dawson City and the Klondike through destination marketing, visitor information, community events and local tourism initiatives.
ExternalAffiliate membership availableSport Yukon
Growing sport across the territory while attracting sporting events that generate visitors and economic benefits for Yukon communities.
ExternalYukon Tourism – Destination Development Unit
Supporting tourism businesses through funding programs, business resources, licensing information, destination development initiatives and long-term tourism planning.
ExternalTravel Yukon
Promoting the Yukon to potential visitors through destination marketing, travel information and consumer marketing campaigns.
ExternalAffiliate membership availableWilderness Tourism Association of the Yukon (WTAY)
Supporting wilderness tourism operators through industry advocacy, collaboration and initiatives that promote safe, sustainable and world-class wilderness experiences.
ExternalAffiliate membership availableYukon Convention Bureau (YCB)
Attracting meetings, conferences and business events to the Yukon while connecting event planners with local venues, suppliers and tourism businesses.
ExternalAffiliate membership availableYukon First Nations Culture & Tourism Association (YFNCT)
Helping Indigenous tourism businesses and entrepreneurs grow through business development, training, networking, cultural tourism initiatives and opportunities to celebrate and share Yukon First Nations cultures.
ExternalAffiliate membership availableYukon Historical & Museums Association (YHMA)
Supporting museums, heritage organizations and cultural institutions through advocacy, collaboration, professional development and sector leadership.
ExternalAffiliate membership availableYukon Outfitters Association
Representing Yukon outfitters while supporting a sustainable, responsible and thriving outfitting industry.
ExternalYukon Tourism Education Council (YTEC)
Supporting tourism businesses through industry training, workforce development, professional certification and human resource initiatives that help build a skilled and resilient tourism workforce.
ExternalExplore Skagway
Promotes Skagway as a visitor destination while partnering with Yukon tourism organizations to strengthen cross-border travel, regional collaboration and the shared visitor experience between Alaska and the Yukon.
National organizations
Tourism doesn’t stop at territorial borders. National tourism organizations provide Yukon businesses with access to industry research, training, advocacy, marketing opportunities, professional networks and resources that complement the support available here at home.
Canadian Association of Tour Operators (CATO)
Represents Canada’s tour operator industry through advocacy, industry standards, education and collaboration that support a strong and competitive travel sector.
ExternalCanadian Camping and RV Association
Supports campgrounds and RV parks across Canada through advocacy, industry standards, professional development and business resources.
ExternalCulinary Tourism Alliance
A national non-profit that bridges the food, beverage, and travel industries to develop and promote authentic local food tourism experiences across Canada.
ExternalDestination Canada
Leads Canada’s destination marketing efforts while providing market intelligence, research and industry insights that help grow the country’s visitor economy.
ExternalHotels Canada
Represents Canada’s hotel industry through advocacy, research, workforce initiatives and resources that support a strong and competitive accommodation sector.
ExternalOutdoor Council of Canada
Represents Canada’s outdoor adventure sector by advancing safety, sustainability, professional standards and collaboration across the outdoor recreation and tourism industry.
ExternalRestaurants Canada
Supports Canada’s foodservice industry through advocacy, research, education, workforce initiatives and business resources for restaurants and foodservice operators.
ExternalTourism HR Canada
Helps tourism businesses build a skilled workforce through labour market research, workforce planning, professional development and human resource tools and programs.
ExternalTourism Industry Association of Canada (TIAC)
Advocates for Canada’s tourism industry through national leadership, public policy, research and collaboration while representing the interests of tourism businesses to the federal government.
Provincial and territorial associations
Tourism businesses across Canada face many of the same opportunities and challenges. TIA Yukon is part of a national network of provincial and territorial tourism industry associations that work together to share knowledge, strengthen advocacy and advance tourism across the country. Whether you’re looking to understand how tourism is supported in another jurisdiction, explore new partnerships or connect with industry peers elsewhere in Canada, these organizations can be a helpful resource.
Northwest Territories Tourism
ExternalTravel Nunavut
ExternalTourism Industry Association of British Columbia (TIABC)
ExternalTourism Industry Association of Alberta (TIAA)
ExternalTourism Industry Association of Saskatchewan (TIAS)
ExternalTourism Industry Association of Manitoba (TIAM)
ExternalTourism Industry Association of Ontario (TIAO)
ExternalAlliance de l’industrie touristique du Québec
ExternalTourism Industry Association of New Brunswick (TIANB)
ExternalTourism Industry Association of Nova Scotia (TIANS)
ExternalHospitality Newfoundland and Labrador (HNL)
ExternalTourism Industry of Prince Edward Island (TIAPEI)
Here to help
Can’t find what you’re looking for?
If you’re looking for a specific resource or funding opportunity and cannot find it here, our team is happy to help point you in the right direction.